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Is Your Showroom Millennial Ready?

Retailers like Apple have raised the bar on what customers expect. Here’s how to... More

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Turn Up Your Walk-In Traffic

Is your showroom collecting dust? Here's how to turn it into a lead generator. More

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Your Retail Space Is An Invitation To Buy

When it comes to in-home selling, some prospects would rather look, and be sold, in the neutral environment of a showroom. More

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Big Jump

For Milwaukee home improvement company Weather Tight, opening a showroom meant changing its marketing model. More

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Right This Way cbtardcfwwbueawrytyd

There's nothing you could give Kip Lee to get him to stop offering a discount to... More

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Deck showrooms let buyers see your company in a new light. More

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Packing Heat

Tommy Steele, home improvement sales trainer and consultant in Baltimore, has sold a lot of replacement windows using a heat lamp demo in his presentation. It's convincing. But he's also been burned more than once. "The heat lamp is a wonderful tool when used properly," Steele says. More

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Show Your Stuff

Some salespeople say that every home improvement transaction comes down to price. Do you believe that? Or is it simply a self-fulfilling prophecy of sales personnel who don't understand why the consumer buys? More

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Regime Change

When Jack Kostak bought All-Seal Home Improvement in 1990, the company was one of many low-profile, mom-and-pop window and siding operations in Dayton, Ohio. Sales were $1.1 million. Today All-Seal, with three showrooms, is the biggest locally-based replacement contractor in that city (population 950,000), with $6 million in annual sales. More

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First Impressions

Home building and remodeling are currently enjoying a boom in Charleston, S.C., and The Muhler Co., headquartered there, is well positioned to cash in on it. The company, which generates a quarter of its sales from residential window installation and the remainder from commercial glass and home building, operates two 5,000-square-foot showrooms, one in Charleston and the other in Myrtle Beach, S.C. More

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