Sales Negotiation

Is Your Showroom Millennial Ready?
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Is Your Showroom Millennial Ready?

Retailers like Apple have raised the bar on what customers expect. Here’s how to... More

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How to Set Up—and Turn Down—a Prospect

Learn the potential client's expectations (and set your own) from the start by using the PALO approach More

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Confessions of a One-Call Closer

Old-school closing techniques easily come off as dated to today’s homeowners More

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Financing--It's Back

More money, new lenders, and relaxed credit standards revitalize the once-flagging market for home improvement financing. More

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Stand Out or Pack Up

Sell like everyone else sells and the results will be average at best. Step up your game by being different. More

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Modern Sales: Know Your Facts or Get the Axe

Today's homeowners have different expectations when it comes to the sales appointment. More

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Calm Cautious Homeowners With Financing

Financing can be a foolproof way to drop price and help close the sale--provided you know the real reason your prospect is thinking about buying. More

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For In-Home Sales, Consult All Decision Makers to Avoid Confusion

A salesperson's fear of the so-called "one leg" deal is realized. Neglect meeting with all parties involved in an in-home sale, and even the best efforts to make things right can backfire. More

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Liar Beware

You've probably heard the expression "buyers are liars," but maybe they act that way because they just don't know you. Get to know and compliment them if you really want to turn them into loyal, honest clients. More

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We Can Work It Out: Overcoming Sales Obstacles We Can Work It Out: Overcoming Sales Obstacles

The homeowner's reason for not buying may seem insurmountable, but don't let it go that easily. If you can work it out, the homeowner will thank you -- with referrals. More

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