Improve Your Sales Strategy
Be brutal, be honest, and learn from your mistakes
Sell Like an Expert, Not Like a Salesperson
These simple strategies will help you appear more genuine to clients, which will...
Want to Get Better at Selling? Imagine You’re on Your Deathbed
How do you want your physician to talk to you? Here are three styles—including one...
Perfecting the Sales Pipeline
Abby Binder of Abby Windows and John Gorman of Save Energy Company walk you...
From Par House to Your House: Sales Then and Now
Home improvement companies that haven’t changed their ways may find it tough going when they try to sell to today’s homeowner
Confessions of a One-Call Closer
Old-school closing techniques easily come off as dated to today’s homeowners
When Home Improvement Sales Fail to Deliver the Promise
What your salespeople don’t know about installation could be hurting you. Here’s what you can do about it.
Replace the Rehash With Customer Service
Train salespeople to provide top-notch service and you'll achieve fewer follow-ups and more sales
More money, new lenders, and relaxed credit standards revitalize the once-flagging market for home improvement financing.
Stand Out or Pack Up
Sell like everyone else sells and the results will be average at best. Step up your game by being different.