Return on Investment

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10 Marketing Tricks From The Pros

These tips from professional marketers will give you an immediate boost in the return on investment of your marketing efforts. More

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How to add curb appeal

Replacement windows and roof are key features to upgrading a home's curb appeal. More

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Window Replacement: A Project That Pays Back

Cost vs. Value data shows that window replacement projects are once again on the upswing, Providing a bigger payback than larger discretionary remodeling projects. More

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Relationship Selling Sells More Siding

Mike Damora is the sales manager at Roeland Home Improvers, a roofing, siding, and... More

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Point Media Advertising To Your Online Marketing

An Interview With Ron Sherman and Ron Jumper of Ron Sherman Productions More

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Roofing Company Sells Solar cbtardcfwwbueawrytyd

Bob Kulp is co-owner of Kulps of Stratford, a roofing company he founded 25 years ago in the central Wisconsin town of Stratford. The company is now venturing into solar installation. More

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Green Roofing Saves Homeowners Money

Green is a great sell in commercial roofing, but what about for residential roofing? More

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How Purchased Leads Companies Work

CEO of ServiceMagic, Craig Smith talks about how the company selects, vets, and promotes the contractors who use its service. More

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Meet the Neighbors

A lead-hungry salesforce requires constant feeding, but the quality of those leads... More

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2005 Cost vs. Value Report

Say you own a home worth $400,000. Your home needs a new roof. You find a... More

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