How Will Seniors Reshape Housing?
By 2035, one out of three U.S. households will be headed by someone over 65
How To Sell Single Homeowners
How can you blow it when selling to singles? Count the ways.
Are the buying signs for minority prospects different? Definitely, experts say.
Does personality profiling actually predict sales success? Often, but not always.
And The Winner Is...
Sweepstakes marketing produces a steady stream of new leads. Why, then, don't more contractors run these contests?
Why is work in the construction industry attractive to Hispanic immigrants?
Few contractors target specific minority or ethnic groups in their marketing. But is this one-size-fits-all approach missing sales?
Replacement contractors could do themselves a favor by dispensing with old-fashioned notions of gender roles and hiring women to sell.