Basement

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Financing--It's Back

More money, new lenders, and relaxed credit standards revitalize the once-flagging market for home improvement financing. More

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Build Brand

The company that became Newpro began in 1945 as the Window Shop of Medford in the basement of Nick Cogliani's parents' house. More

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Packaged Deal

Shawn Shelton, president of Rembrandt Remodeling, in Atlanta, was searching for a... More

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Inner Space

Is basement finishing the next hot home improvement category? Manufacturers seem... More

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Brand Spanking New

Branding is not about spending big dollars to get yourself on television. More

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Call and Response

Ken Julian of Basement Systems--The Flood Busters in Baltimore can ruin an... More

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Killer Contracts

Sales contracts get no respect. They're signed every day. Sometimes with changes scribbled in that could cause trouble. Sometimes with prices that are flat out wrong. And sometimes with boilerplate language that doesn't say what you think it says. More

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I Object!

The prospects are serious, but they're also a little wary and obviously nervous. They've given you several reasons why they shouldn't be buying this job tonight. But you're still there. And they're still there. They've listened and asked questions. They appear to be on the verge -- the very edge -- of signing. But suddenly they exchange glances, one or the other leans back into the sofa, or they shake their heads just slightly and say � More

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First Impressions

Rick Engstrom, owner of Engstrom Siding & Windows, in Siren, Wis., finally had to say something. The salesman was performing up to expectations in all ways except one. "I told him, 'You've got one foot on a banana peel before you ever get in the door,'" Engstrom recalls. More

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Giant Steps

Last year, Maine Window & Sunroom made capital investments. Quite a few, actually.... More

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