Virginia

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Case for Content: A Diet of New Content Is Key to a Healthy Digital Marketing Approach Case for Content: A Diet of New Content Is Key to a Healthy Digital Marketing Approach

Refreshing your website with all the things your company does and is doing will take you places, such as the first page of organic search. More

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Cross Cultural: Learn to Sell Outside Your Ethnic Comfort Zone

Home improvement companies can expand their customer base by marketing and selling to rapidly growing ethnic communities. More

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Managing the Awkward Moment and Making the Sale Managing the Awkward Moment and Making the Sale

Be composed and sympathetic when the sales appointment takes an unexpected turn. More

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In Sales, Know When It's Time to Switch Tactics In Sales, Know When It's Time to Switch Tactics

In in-home selling you have to carefully weigh the clues that might lead to connecting with the prospect and making the sale. More

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Old-School Closer: Learn to Close by Doing What Successful Closers Do Old-School Closer: Learn to Close by Doing What Successful Closers Do

Selling a large-ticket item in the home starts with making the homeowner connection. More

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How To Manage Canvass Restrictions How To Manage Canvass Restrictions

More and more localities restrict canvassing activity. Know those restrictions and make sure your crews know what to do. More

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Present That Deck With All The Options Present That Deck With All The Options

The best strategy for selling an upper end deck is not to start at the bottom and try to convince homeowners of options but to start with all the options and let them choose which they'd like to discard or can't afford. More

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Showrooms Clinch Wood Window Replacement Sales

Stan Stokes is president of the K.C. Co., in Beltsville, Md. The K.C. Co. specializes in wood windows and operates eight showrooms in Maryland, Virginia, and Delaware. More

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Clause and Effect

Reviewing and revising your company's contract puts into writing what you've learned from your mistakes. More

Extreme Takeover
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Extreme Takeover

The Window Replacement Company of Virginia didn't look like a great buy when Joe... More

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