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Inexact Science: Multiple Marketing Channels Can Make Lead Tracking Murky

Asking how prospects heard about your company is more important than ever, and more difficult. More

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2012 Replacement Contractor of the Year: Hullco Exteriors

Window and siding company Hullco Exteriors set out to make itself the household word of home improvement in Chattanooga, and succeeded. More

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Your Retail Space Is An Invitation To Buy

When it comes to in-home selling, some prospects would rather look, and be sold, in the neutral environment of a showroom. More

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Home Improvement Salespeople Break Out The Tablet Computers

Devices like the iPad are a fast and fully portable alternative to the traditional home improvement company pitch book. More

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Attic Barrier Products Control Heat Gain or Loss

Homeowners find appeal in the idea of combining radiant barrier products, which... More

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Memphis Home Improvement celebrates its 45th anniversary this year, but when... More

Find out who made this year's The Replacement 100!
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