Michigan

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Marketing Matrix: Many Variables Must Come Together for Successful Marketing

The success of your marketing effort is finally determined by how many profitable salese it results in. More

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15 Calls a Day: a Self-Generated Lead Program Made Simple

One month a year, this Michigan home improvement company puts its sales reps on the phone to past customers. More

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Happy Wife, Happy Life: Successful Selling Acknowledges Gender Difference

Women often control the home improvement purchasing decision. Salespeople ignore that fact at their peril. More

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Wrong-Headed: Avoid These Marketing Mistakes

It's easy for even the most experienced marketers to fail to follow best practices. A reminder of what NOT to do. More

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Roofer Gives It Away To Keep It

Once a year a Michigan roofing company will do for free what it does best: put on a roof. More

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Manage The Details

Our Replacement Contractor of the Year is a company that enjoys taking chances while leaving little to chance. More

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What Makes Visitors Stick Around At Your Website

Ease of navigation, professionalism, and calls to action cause web visitors to... More

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Siding Project Post Punchlist

Managing the end of a siding job well could mean getting another siding job, or more. More

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RRP Compliance About Professionalism

Tired of hearing about safe lead renovation? It does seem like this has been going on for a long time. More

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Sunroom Sales Stumble In Tight Credit Economycbtardcfwwbueawrytyd

As demand has plummeted, sunroom dealers have had to adjust to a different kind of market. More

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