How To Sell a Home Show Lead
Punctuality and professionalism will stand you in good stead if you're calling on the same show prospect that several of your competitors are also seeing.
'No Problem': In Sales, the Bogus Promise Comes Back To Bite
When it comes to doing whatever it takes to make the sale, hold your salespeople...
Cross Cultural: Learn to Sell Outside Your Ethnic Comfort Zone
Home improvement companies can expand their customer base by marketing and selling to rapidly growing ethnic communities.
Managing the Awkward Moment and Making the Sale
Be composed and sympathetic when the sales appointment takes an unexpected turn.
In Sales, Know When It's Time to Switch Tactics
In in-home selling you have to carefully weigh the clues that might lead to connecting with the prospect and making the sale.
Old-School Closer: Learn to Close by Doing What Successful Closers Do
Selling a large-ticket item in the home starts with making the homeowner connection.
Some Doors Qualify For Tax Credits
Editorial Director Sal Alfano takes us to a home in Washington, DC to watch a door replacement installation. The door qualifies for tax credits under the American Recovery and Reinvestment Act of 2009.