District Of Columbia

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How To Sell a Home Show Lead How To Sell a Home Show Lead

Punctuality and professionalism will stand you in good stead if you're calling on the same show prospect that several of your competitors are also seeing. More

'No Problem': In Sales, the Bogus Promise Comes Back To Bite
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'No Problem': In Sales, the Bogus Promise Comes Back To Bite

When it comes to doing whatever it takes to make the sale, hold your salespeople... More

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Cross Cultural: Learn to Sell Outside Your Ethnic Comfort Zone

Home improvement companies can expand their customer base by marketing and selling to rapidly growing ethnic communities. More

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Managing the Awkward Moment and Making the Sale Managing the Awkward Moment and Making the Sale

Be composed and sympathetic when the sales appointment takes an unexpected turn. More

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In Sales, Know When It's Time to Switch Tactics In Sales, Know When It's Time to Switch Tactics

In in-home selling you have to carefully weigh the clues that might lead to connecting with the prospect and making the sale. More

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Old-School Closer: Learn to Close by Doing What Successful Closers Do Old-School Closer: Learn to Close by Doing What Successful Closers Do

Selling a large-ticket item in the home starts with making the homeowner connection. More

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Some Doors Qualify For Tax Credits

Editorial Director Sal Alfano takes us to a home in Washington, DC to watch a door replacement installation. The door qualifies for tax credits under the American Recovery and Reinvestment Act of 2009. More

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