Several of the top 10 projects on Remodeling magazine’s 2017 Cost vs. Value report relate to a home’s curb appeal, earning homeowners returns far above the national average. And as many people look to upgrade their home’s exterior, product manufacturers have been quick to answer the call.
One trend ProSales noticed at IBS was the variety of color options available in multiple categories. Neutral tones, especially gray, are still the most popular choice for siding and roofing among homeowners and pros, but dealers should consider stocking additional colors, as manufacturers are quickly increasing their offerings.
Tando, an all-new line of polypropylene shakes and stone veneer, offers its TandoShake collection in six Signature Stain colors and 19 Color Series hues. Haas Door’s American Tradition Series of steel garage doors comes in 13 different finishes ranging from natural wood grain to neutrals to colorful options like hunter green.
“There’s a greater desire on the parts of builders and homeowners to have more specifically correct colors,” Kate Smith, chief color maven at Sensational Color, tells ProSales. “Rather than slapping on a gray roof, people want the specific gray that best matches their home.”
Window and door manufacturers, while also looking to offer more color options, are creating exterior products that blur the line between inside and outside. Companies are capitalizing on this trend by introducing large-pane windows and doors that give homeowners an expansive view while letting in more natural light. Marvin’s bi-fold door, for example, features glass panes 3.5 feet wide and up to 10 feet tall.
Homeowners are also looking for a more natural design flow from inside to out. Jeld-Wen’s new Studio collection is a coordinating line of interior and exterior doors. “We wanted to focus on the whole-house design aspect,” says John Gerhardt, associate product line manager for interior doors at Jeld-Wen.
Jason Walsh, lead industrial designer at Masonite’s Innovation Center, agrees that styles should coordinate, but also says that “homeowners are looking for security and energy efficiency in all of their products, and that applies to doors as well.” He adds, “They want these features without sacrificing the look.”
The desire for whole-home design extends to more than just doors. Roger Gilley, business development manager at Weyerhauser, tells ProSales that stone veneer is growing in popularity. Besides being used on the exterior as siding, he’s seen builders and remodelers use the veneer on interior fireplaces, walls, and columns.