In the Loop

Carlo Pinto, owner of Pinnacle Energy, finds that clear, systematized communication with customers changes the whole way they view his company — and makes them want to refer.

Carlo Pinto with director of customer service, Tori Snead. Making someone responsible for overall customer service is key.

Carlo Pinto with director of customer service, Tori Snead. Making someone responsible for overall customer service is key.

Pinnacle Energy's long-term goal is to go from less than 5% repeat/referral business to 40% or more by leveraging customer service.

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