Brand Spanking New

From MWS Inc. to True North Home Systems, Maine home improvement company owner Jim Lang and marketing manager Sven Johnson have taken on an ambitious plan to rename and re-brand the company.

In re-branding, owner Jim Lang sought a company name that would stand for quality and service, and a tag line to tie the whole story together.

Lang decided to rename and re-brand his company because its name was overshadowed by the brands he was selling.

Marketing manager Sven Johnson is responsible for implementingTrue North Home Systems' ambitious re-branding plan.

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