Tony Thompson

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Canvass Kings

When Tony Hoty and Chris Thompson started Ohio Consolidated Builders, a windowand siding operation in Cleveland, 100% of their leads came from canvassing. TodayOhio Consolidated has diversified to other lead sources, includingshows and events, but 75% of the company's leads come from canvassing. Marketingcosts for canvassing, says co-owner Thompson, are about 7%, "fullyloaded, including payroll tax." Overall marketing costs for thecompany are a bit less than 10%. More

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Canvass Pros

Chris Thompson and Tony Hoty own Ohio Consolidated Builders, a replacement company in Cleveland. They also operate Canvass King, a consulting service for home improvement companies looking to develop a canvassing program. More

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On the Record

Chris Thompson and Tony Hoty own Ohio Consolidated Builders, a replacement company in Cleveland. They also operate Canvass King (www.canvassking.com), a consulting service for home improvement companies looking to develop a canvassing program. More

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