Sal Ferro

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Why Employees Work Harder

It's usually not the paycheck that gets those people on your payroll to give their... More

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Just Cause

Last spring, Alure Home Improvement, on Long Island, mobilized teams of installers to help construct a recreation facility at Clearpool Education Center in Putnam County, N.Y. Filmed by ABC-TV and broadcast on the network's More

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Relationship Builder

Sal Ferro is president and co-owner of Alure, a Long Island company that generates its sales from windows, siding, roofing, kitchens and baths, and basement finishing. The company expects to sell $32 million worth of home improvements this year, up from $25 million last year, with repeat and referral business of 60% to 68% among its three divisions. More

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