Rick Grosso

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Can Canvassers Sell?

Some home improvement companies see their canvassing teams as potential recruiting grounds for the sales force. More

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How Personal Contacts Become Business Contracts

Add business networking to your box of heavy-duty referral tools. More

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Bragging Rights

Everybody has a story. Or at least they better if they want to sell home improvement products. "I think the company story is more important than ever," says Rick Grosso, industry consultant and sales trainer. More

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Pledge of Allegiance

Seeking to counter the image of home improvement companies as so-called "Tin Men," a group of 14 replacement contractors across the United States has set out to bring the homeowner's perception in line with the reality of today's industry. More

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Sales Turn On

Selling home improvement products and projects is an art, to some. Others might define it as a highly nuanced set of skills. The aim, of course, is to win the confidence of homeowners and close the sale. And like everything else today, home improvement selling is going high tech. More

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Team Sport

Team building and hands-on management have made this Connecticut home improvement... More

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