Mike Damora

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Bad Roof Installations Offer Benefits—for Other Contractors

When roofing contractors screw up, two things happen: the industry gets a bad name and competent contractors get more work. REPLACEMENT CONTRACTOR blogger Mike Damora knows—he sees it all the time. More

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When a Good Angie’s List Promotion Goes Bad—Fast

Sure, promotions on the review site attract customers, but what happens when something goes wrong? More

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Edge Out Lazy Competitors by Following Up

Follow-up is key to winning the business—and respect—of today’s home improvement buyer More

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Replace the Rehash With Customer Service

Train salespeople to provide top-notch service and you'll achieve fewer follow-ups and more sales More

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Resist the Rut: Change is Key to Steady Growth

When a company becomes a prisoner of habit, it shows. Maintain a happy staff--and healthy profits--by welcoming new ideas. More

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Taking the Consultative Approach to Sales

Mike Damora doesn't sell jobs on the first visit. But he does successfully sell them--often upselling in the process. Find out how his consultative approach to selling can help you close far more business. More

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First Dibs: Why Canvassing Leads Are So Attractive First Dibs: Why Canvassing Leads Are So Attractive

Are you considering getting away from using canvassing? Despite the difficulties of canvassing, Mike Damora thinks it has its merits. More

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The Leads Are No Good: What's at Fault? The Quality of the Lead, or the Expertise of the Sales Rep? The Leads Are No Good: What's at Fault? The Quality of the Lead, or the Expertise of the Sales Rep?

Complaints about lead quality often mask a non-assertive approach to selling. More

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Tale of Two Stores: A Slow Demise vs. Continued Success Tale of Two Stores: A Slow Demise vs. Continued Success

Two businesses located 2 miles apart have very different stories of success to tell. What makes one a winner and one a loser? More

Ride & Guide: Assessing Whether Under-Performing Reps Should Stay or Go
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Ride & Guide: Assessing Whether Under-Performing Reps Should Stay or Go

Salespeople perform at different levels, and they tend to stay at those levels... More

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