Dale Brenke

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Ideal Install: The Case for Employee Installers Ideal Install: The Case for Employee Installers

Installing roofing, siding, or windows with your own crews can be a key competitive advantage, if you know how to manage them profitably. More

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Storm Work Builds Roofers Sales Storm Work Builds Roofers Sales

Weather events can push a lot of business your way, but it's not necessarily going to be profitable unless your company's prepared to handle it. More

Fewer, Smaller Jobs Make Motivating Salespeople Tougher
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Big Fish

Dale Brenke rattles off the numbers. In a market with 44,000 households and 208,000 people, SchmidtSiding & Window Co. manages to get the lion's shareof the business in several of the five product lines it sells and installs. Forinstance, in 2004 and 2005, the company had the highest market shareof any Gutter Helmet dealer in the network. More

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