Replacement Contractor: Q&A

Case for Content: A Diet of New Content Is Key to a Healthy Digital Marketing Approach

Wed, 6 Mar 2013 06:15:29 EST

Refreshing your website with all the things your company does and is doing will take you places, such as the first page of organic search.

Competition Killer: What Makes Your Company Valuable and Different?

Thu, 8 Nov 2012 05:03:21 EST

A interview with author Jaynie Smith, an expert of business competition, about how companies can locate what makes them meaningful to customers and to prospects.

Four Seasons President Sees Sunroom Comeback

Wed, 26 Sep 2012 06:10:41 EST

After quadrupling its investment in online lead generation, the nation's leading maker, and franchiser, of sunrooms is seeing more sales, and more leads.

Critical Decision Maker

Mon, 1 Oct 2012 01:04:37 EST

An interview with Window World CEO Tammy Whitworth.

Multiple Marketing Media, One Message

Mon, 1 Oct 2012 01:03:04 EST

REPLACEMENT CONTRACTOR spoke with Ron Sherman, president of Ron Sherman Productions, in Little Rock, Ark., which has been involved in making home improvement commercials and directing advertising for home improvement companies for 25 years.

Four Seasons Set To Grow Window, Sunroom Business

Mon, 1 Oct 2012 01:05:09 EST

CEO Shaun Kennedy on why the company is planning for big growth.

Nail Gun Vs. Hand Nailing

Mon, 1 Oct 2012 01:04:33 EST

Dave Molloy, owner of Molloy Roofing, a fourth-generation roofing company in Cincinnati that hand-nails every shingle job, explains why he prefers to work this way.

How Raw Leads Convert To Revenue

Mon, 1 Oct 2012 01:05:13 EST

Before you get to sip the cider, you have to harvest some apples. It's somewhat like nurturing and converting leads.

Hand Nailing Gives Roofer Sales Edge

Mon, 1 Oct 2012 01:04:29 EST

Russell Roofing, in suburban Philadelphia, sells homeowners on its installation.

Employee Buy-In Key to Great Customer Service

Mon, 1 Oct 2012 01:04:44 EST

In this interview, Charles Gindele, owner of Dial One Windows, in Orange County, Calif., explains how a customer service program increased his company's sales by 26% last year.

Relationship Selling Sells More Siding

Mon, 1 Oct 2012 01:05:02 EST

Mike Damora is the sales manager at Roeland Home Improvers, a roofing, siding, and window company in Rockaway, N.J. Roeland employs three salespeople and has embraced the iPad in its sales presentations.

Fast-Growing Window Companies Benefits from Brothers' Experience

Mon, 1 Oct 2012 01:04:21 EST

Aaron and Harley Magden, co-owners of Window Nation, in Glen Burnie, Md., grew up working for Regency Windows, in Cleveland. Regency was founded by their grandfather, Melvin Magden, and was owned for many years by their father, Mike Magden.

Follow-Up Skills Win Business of Wavering Homeowners

Mon, 1 Oct 2012 01:04:17 EST

Scott Burns, a co-owner of Next Door and Window, in Burr Ridge, Ill., makes 30 to 70 follow-up calls a day, and his approach is generating business.

Homeowner Communication Key to Repeat Business

Thu, 20 Sep 2012 03:35:03 EST

An interview with Justin Bartley, owner of Next Door & Window, in Burr Ridge, Ill.

Best Service Is Fast, Friendly

Thu, 20 Sep 2012 03:36:22 EST

In today's economy, speed and warmth are key to the kind of customer service that makes for repeat and referral business.

Proprietary Information And How To Control Its Use

Thu, 20 Sep 2012 03:33:57 EST

Do competitors, or former employees, have the right to just help themselves to your company's pricing, marketing, and procedures?

Customer Service Means Fast And Friendly

Thu, 20 Sep 2012 03:30:05 EST

Customer service guru Micah Solomon, author of Exceptional Service/Exceptional Profit, says make it fast and personal if you want to make it memorable.

Champion CEO Manes Says Energy Efficiency Still Drives Window Demand

Thu, 20 Sep 2012 03:33:31 EST

The Ohio company makes and sells its own windows through a network of dealers across the country. Energy efficiency remains a prime sales point.

Build Brand

Thu, 20 Sep 2012 03:35:59 EST

The company that became Newpro began in 1945 as the Window Shop of Medford in the basement of Nick Cogliani's parents' house.

Fence Company Guier Fence Launches Francise

Thu, 20 Sep 2012 03:29:51 EST

An interview with Lea Bailes, CEO of Guier Fence, about the company's future plans.