Refreshing your website with all the things your company does and is doing will take you places, such as the first page of organic search.
A interview with author Jaynie Smith, an expert of business competition, about how companies can locate what makes them meaningful to customers and to prospects.
After quadrupling its investment in online lead generation, the nation's leading maker, and franchiser, of sunrooms is seeing more sales, and more leads.
An interview with Window World CEO Tammy Whitworth.
REPLACEMENT CONTRACTOR spoke with Ron Sherman, president of Ron Sherman Productions, in Little Rock, Ark., which has been involved in making home improvement commercials and directing advertising for home improvement companies for 25 years.
CEO Shaun Kennedy on why the company is planning for big growth.
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Dave Molloy, owner of Molloy Roofing, a fourth-generation roofing company in Cincinnati that hand-nails every shingle job, explains why he prefers to work this way.
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Before you get to sip the cider, you have to harvest some apples. It's somewhat like nurturing and converting leads.
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Russell Roofing, in suburban Philadelphia, sells homeowners on its installation.
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In this interview, Charles Gindele, owner of Dial One Windows, in Orange County, Calif., explains how a customer service program increased his company's sales by 26% last year.
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Mike Damora is the sales manager at Roeland Home Improvers, a roofing, siding, and window company in Rockaway, N.J. Roeland employs three salespeople and has embraced the iPad in its sales presentations.
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Aaron and Harley Magden, co-owners of Window Nation, in Glen Burnie, Md., grew up working for Regency Windows, in Cleveland. Regency was founded by their grandfather, Melvin Magden, and was owned for many years by their father, Mike Magden.
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Scott Burns, a co-owner of Next Door and Window, in Burr Ridge, Ill., makes 30 to 70 follow-up calls a day, and his approach is generating business.
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An interview with Justin Bartley, owner of Next Door & Window, in Burr Ridge, Ill.
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In today's economy, speed and warmth are key to the kind of customer service that makes for repeat and referral business.
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Do competitors, or former employees, have the right to just help themselves to your company's pricing, marketing, and procedures?
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Customer service guru Micah Solomon, author of Exceptional Service/Exceptional Profit, says make it fast and personal if you want to make it memorable.
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The Ohio company makes and sells its own windows through a network of dealers across the country. Energy efficiency remains a prime sales point.
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The company that became Newpro began in 1945 as the Window Shop of Medford in the basement of Nick Cogliani's parents' house.
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An interview with Lea Bailes, CEO of Guier Fence, about the company's future plans.