Opinion

  • Make Leads Happen

    A Q&A with Peter Allen, vice president of national sales for Four Seasons Sunroom corporate stores, who discusses how the sunroom market and his company are faring in the current economy.

     
  • How Tax Credits Help The Window Replacement Industry

    Rich Walker, president and CEO of the American Architectural Manufacturers Association talks about The American Recovery and Reinvestment Act and prospects for economic recovery.

     
  • Angie's List A Trusted Source On Contractor Quality for Homeowners

    Angie Hicks was 22 when she co-founded Angie's List, her now famous Internet consumer reporting service that helps homeowners find trusted service companies in their area.

     
  • Virtual Black Eye

    Caren Browning is vice president of The Morris + King Company, a marketing and public relations firm in New York City that includes home improvement companies among its clients.

     
  • Myth Busters

    Vinyl siding is far different from what it used to be, but do homeowners know it?

     
  • Let's Be Direct

    Almena Faux is director of the outside sales program at P.J. Fitzpatrick, a roofing, siding, and window company based in New Castle, Del. She discusses direct marketing and the company's canvassing program.

     
  • To The Editor: The War Continues

    I read your recent article “Window Wars” with much amusement and interest.

     
  • To The Editor:

     
  • Fresh Approach

    Mike Damora is sales manager and co-owner of Morris Window and Sliding, in Ledgewood, N.J. During the past year, the company has reevaluated its approach to selling in the home.

     
  • World of Windows

    Todd Whitworth is owner, president, and CEO of Window World, in North Wilkesboro, N.C. The company operates a network of 197 independently owned window replacement dealerships. Last year

     
  • Good-Bye ‘Buy or Die’?

    Jim Venable is president and CEO of Window Depot USA, a low-cost window replacement company headquartered in Little Rock, Ark.

     
  • Downturn Turnaround

    Kermit Baker is a senior research fellow and director of the Remodeling Futures Program at the Joint Center for Housing Studies at Harvard University,

     
  • It's an Outrage

    Michael Morgan, of business consulting firm Morgan Success Group, in Colorado Springs, Colo., is an expert on outrageous marketing. He'll be speaking on that subject on January 21 at the Replacement Contractor Executive Conference in Phoenix.

     
  • Status Particulars

     
  • Customer Care

    An interview with Laurie Brown, who runs a company called The Difference, in Ferndale, Mich., which specializes in customer service and sales training.

     
  • The 91% Guy

    An interview with speaker, sales trainer (and home improvement company owner) Rodney Webb.

     
  • Brand Maven

    Branding is simply a promise. Good branding is a promise fulfilled. If you follow up on that promise, you're building a brand. So branding is communicated through your marketing, but it's demonstrated through your actions.

     
  • The Web We Weave

    A discussion with Michelle Doischen, associate vice president for Case Design

     
  • Web Savvy

    REPLACEMENT CONTRACTOR talks with David Alpert of Continuum Marketing Group, LLC about the importance of web presence for replacement contractors.

     
  • Brand Thing

    An interview with Rick Menendez, co-owner of Sudden Impact Marketing and vice president of sales and marketing for Melani Bros., a $16.9 million home improvement company in Yorktown, Va.