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Public events are a great place to find prospects. You'll convert many more of them to appointments when your presence fits in with the theme of the event.
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What helps to ease the low-price service job into something more substantial — a new roof or a house full of windows — is to have your tech conduct a survey of the premises when he arrives to do the initial work.
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Offering homeowners a home maintenance service, or some other service they need, gives your company top-of-mind awareness with past clients and can generate a lot of high-quality business for your home improvement company.
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If you’re looking to grow next year, generating additional leads is the way to do it
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Before you get to sip the cider, you have to harvest some apples. It's somewhat like nurturing and converting leads.
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That damning online review of your company makes you feel totally helpless. Here's what to do about it.
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There are many ways to reach prospective customers for home improvement, even when candidates monopolize the airwaves and ad space.
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It's harder to canvass door-to-door when it's cold out and the sun's gone down. Here's what you can do to make your teams more productive in the winter months.
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Just like a healthy diet for your body, your company needs a healthy variety of leads.
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Well-trained marketers can produce amazing results that outperform most other lead sources.
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When home improvement marketers and salespeople hear the word "yes" from a prospect, they know what to do. They move swiftly to convert that commitment to an appointment or a sale.
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You could change your business in big ways just by using existing technology.
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It's hard keeping marketers motivated. Unless you understand what makes them want to perform for your company.
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In many cases, storm chasers can wring upward of a million dollars in profitable contracts from a single severe weather event.
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A careless attitude toward lead handling can cost you big bucks. Don't blame the phone room. Learn to manage it.
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A system to re-contact unsold leads could boost your sales by up to 10% to 20%.
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Direct marketing is a sure source of steady leads. But where do you find the people who best represent your company?
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Improving your customer experience will produce immediate, bottom line results in the form of lower marketing costs.
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The quality and quantity of leads you get from events is in direct proportion to the planning and energy you put into your event marketing effort.
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Still contacting your past customers, or new ones, by mail or phone? There's a much better way.