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A few negative reviews online can nullify all the marketing dollars you're spending. That's why you need an online review strategy.
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In the fall of 2003, the first time this magazine published its list of the home improvement industry's largest companies, a lead — defined for our purposes as an issued appointment — cost $178.29.
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The industry's premier consulting company recently polled more than 100 of its clients to discover that, among them, the average cost of an issued appointment is $299. That's $23 more than it cost in 2010. And yes, some companies pay twice that for an issued lead.
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Economists offer differing assessments of whether or not the the home renovation market is improving, and how quickly.
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Homeowners today are in a better position to insist on a price for windows, siding or roofing.
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Your customer calls to cancel three weeks after signing a contract. What do you say?
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The trend that sees homeowners staying in their current homes rather than moving can only feed demand for the kind of products that allow those homes to consume energy in a functionally efficient way.
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Hang around long enough and eventually you see and hear things come, go, and come back again. Take energy, for instance.
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As more companies invest in online marketing, can you really afford not to have a strong presence there?
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There's a lot in this issue of Replacement Contractor about what's been going on in Washington state for the past year. To summarize, the attorney general there has filed civil suits against seven window replacement companies and a window manufacturer accusing them of engaging in deceptive...
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By the time you read this, Congress may already have passed the Home Star Energy Retrofit Act of 2010, a bill that provides about $5.4 billion for rebates to homeowners for two different classes -- Gold Star and Silver Star -- of improvements.
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The lead situation was bleak. The salespeople wondered who would be the first to go. What to do?
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If you own a home improvement company, you've probably had to work harder during the last year than ever before.
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Last fall phones at many home improvement companies around the country fell silent. Faced with a sudden plunge in revenue, owners could either hold their breath and hope sales would rebound or they could take a hard look at the size of their business and make appropriate decisions.
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Ever hear the expression, “Get the lead out of your pants”? It means get moving.