Opinion - Columnists - Exterior Specialty Contractor Resources

Jim Cory is the Editor of Replacement Contractor.

Jim Cory

Star Power: Reputation-Building Online

A few negative reviews online can nullify all the marketing dollars you're spending. That's why you need an online review strategy.
Home Improvement Business Model Same But Different

In the fall of 2003, the first time this magazine published its list of the home improvement industry's largest companies, a lead — defined...
Customer Service Key To Sustainable Marketing Costs

The industry's premier consulting company recently polled more than 100 of its clients to discover that, among them, the average cost of an...

Scott Siegal owns Maggio Roofing, in Takoma Park, Md., and is president of Certified...

Tommy Steele has been selling home improvement products for 20 years and in business...

Sales veteran and trainer Mike Damora has been the sales manager at several large home...

Jake Jacobson is vice president of sales at Premier Window & Building, a Maryland home...

Sales and marketing consultant Tony Hoty has been a home improvement company...

John Stevens is a partner in Peterson/Stevens, an advertising agency specializing in...