Commercial roofing market challenges have cut deeply and have been oft-noted. Three opportunity areas stood as exceptions to the rule, even as growth in construction was anemic at best:

  • roof-integrated photovoltaics (PVs)
  • green (or vegetated) roofing
  • cool (or reflective) roofing

All of these play into the trend toward green and sustainable building and are considered as emerging markets for the roofing industry:

For roofing professionals, green roofs and rooftop PVs involve completely new technologies, and education and re-training remain a hurdle to success. Here are some not-to-miss training opportunities if your company has its eye on these opportunity areas: