Dale Tadlock of Tadlock Roofing started by hiding a needle in a small square of hay outside company offices and inviting locals to see if they could find it. His theme: "It's as hard to find a roof roofer as it is to find a needle in a haystack." When no one came up with the needle, Tadlock resorted to more conventional means--distributing raffle tickets and choosing the winner that way. Tadlock told a local TV station his wish was that someone in need would end up the winner, and that's apparently just what happened. The homeowner with the lucky ticket told Tadlock the roof on her house was 20 years old, and that her insurance and house payments had just increased. The woman's husband had died the year before, so winning the roof was very welcome news.
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