Promoting safety usually means reminding your employees of proper practices if they don't perform a task safely or patting them on the back when they do something right. There also are times when the best thing you can do is just to reinforce the idea that your business values safety. McCoy's Building Supply of San Marcos, Texas, did that earlier this month by sending a general letter to every employee and a special letter to each forklift driver, thanking that worker for being alert to safety. And to reinforce the message, McCoy's gave each employee a combination keychain, light, compass, and whistle. The hope is that the gift will serve as a daily reminder to keep up the good work.

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