The internet, emerging technology, and a new generation of homeowners are disrupting one of the staples of home improvement sales -- the in-home demonstration.

Like all other industries, homeowners are starting to demand quicker, easier, and less personal interactions to get the products and services they want.

The potential is enormous for both your sales team and the customer: you can often get measurements for almost any exterior project, including siding, landscaping, and even painting. You then use that information to start a sales conversation over the phone, rather than sending a representative to the house.

As a result, your sales team will be spending more and more time in the office—and reaching out to more customers—because they don’t have to travel nearly as much. Meanwhile, the homeowner doesn’t have to let a stranger into the home and doesn’t have to block out two hours for a presentation. It gives them the control and flexibility that they want.

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