The website links roofers with potential customers. A homeowner or business seeking roof repairs inputs information at the website and is subsequently contacted by a roofing contractor. Tim Wilde, who developed the site, said, "People need to be able to find what they're looking for without spending a lot of time Googling every related business in the region. Now, you can just search for the roofer you need in your area and you'll be provided with a number of companies that can fulfill your needs." The website advises consumers to steer clear of contractors who are neither licensed nor certified, and suggests they take advantage of Google Reviews, Angie's List and other online resources when choosing a contractor. The company says it will add roofers to their directory as more information about them is learned. The company is based in Newport News, Virginia.

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