Replacement Contractor: Industry Update

Hanley Wood, USGBC Establish a Strategic Partnership with Greenbuild

Thu, 23 May 2013 06:23:37 EST

Hanley Wood LLC, the premier media, event, information and strategic marketing services company serving the construction industry and the U.S. Green Building Council (USGBC) announced today a strategic partnership whereby Hanley Wood has acquired the Greenbuild International Conference and Expo.

Going Mobile

Thu, 9 May 2013 11:52:33 EST

New digital trends emerge almost daily. They come and they go, but there is one that has staying power and generates tangible lead results: it's mobile. Is your company ready to take its advertising mobile?

Selling: It Pays to Know Your Product

Wed, 1 May 2013 10:19:31 EST

Know everything about the product you're selling, so you can gain homeowner confidence and move forward with the sale.

First Dibs: Why Canvassing Leads Are So Attractive

Mon, 29 Apr 2013 04:29:04 EST

Are you considering getting away from using canvassing? Despite the difficulties of canvassing, Mike Damora thinks it has its merits.

Freshen Up: Enhance Your Online Visibility

Wed, 17 Apr 2013 07:04:22 EST

To stay relevant in a digital world, you have to maintain your company's online presence. Here's how.

How To Sell a Home Show Lead

Wed, 17 Apr 2013 06:20:01 EST

Punctuality and professionalism will stand you in good stead if you're calling on the same show prospect that several of your competitors are also seeing.

Four Easy Ways to Keep Lower-Priced Competitors From Hurting Your Business

Mon, 6 May 2013 09:10:39 EST

Small business is so competitive these days that it's common for a competitor to undercut your prices. You can get frustrated, but you also can fight back. Here are some ways to overcome pesky, lower-priced competitors.

Tale of Two Suppliers

Wed, 20 Mar 2013 05:42:50 EST

A well-managed, responsive supplier is worth a lot. Exactly how much? You need to find out for yourself

How To Make Your Event Marketing a Seamless Fit

Thu, 7 Mar 2013 02:14:50 EST

Public events are a great place to find prospects. You'll convert many more of them to appointments when your presence fits in with the theme of the event.

Hearts and Minds: Eliminate Cancellations by Addressing Sales Objections in Advance

Thu, 7 Mar 2013 02:30:42 EST

When homeowners cancel a home improvement sale, it's often because they have an unstated objection that was never uncovered or addressed by the salesperson.

Where It's at: Make It Now, Not Later, With Early Buying Cycle Buyers

Wed, 6 Mar 2013 06:29:42 EST

Prospects may see themselves as far from ready to buy. Time for you to turn on the light.

5 Tips for Building Good Business Credit

Wed, 15 May 2013 02:18:41 EST

If you want to grow your business, you will most likely need a loan or a line of credit to do so. A good business credit score goes a long way in making that loan application a success. Here are a few tips you may want to follow when building up that business credit.

Get Out of Your Comfort Zone

Wed, 15 May 2013 02:23:33 EST

The ability to change and adapt is key to the survival of many small businesses and it almost always involves going outside of your comfort zone. Here are some ways to set your company on a new course and accelerate growth.

Why I Love My Angriest Customers

Wed, 15 May 2013 02:12:45 EST

All small-business owners want to make their customers happy all the time, but sometimes it just doesn't work out that way. Dealing with an unhappy or angry customer can be a great opportunity for you and your business to become better.

For Small Businesses, Tax Law Has Become a Moving Target

Wed, 15 May 2013 02:21:08 EST

With tax season almost upon us, many small-business owners are just beginning to fret about the new tax code changes passed by Congress on Jan. 1. While most of the bad has been highlighted (such as health care costs), there were also several expanded credits and deductions added into the legislation that could be a boost for many a small business.

Join the Tribute to Industry Icon Walt Stoeppelwerth

Wed, 15 May 2013 02:15:04 EST

Walter Stoeppelwerth, a giant in the remodeling industry, died Feb. 18 in Ocean Grove, N.J. Not only was he president of HomeTech in Bethesda, Md., for more than 30 years, and a former columnist for REMODELING magazine, he was a mentor to home improvement contractors nationwide. You can pay tribute to Walt by signing his funeral home's online guest book.

Throw Dirt, Lose Ground: How to Handle Your Competition

Wed, 20 Feb 2013 05:01:49 EST

Skillfully managing the subject of your competitors can earn you points with the homeowner, and maybe even help you close the sale.

We Can Work It Out: Overcoming Sales Obstacles

Tue, 19 Feb 2013 01:44:53 EST

The homeowner's reason for not buying may seem insurmountable, but don't let it go that easily. If you can work it out, the homeowner will thank you — with referrals.

Happy Wife, Happy Life: Successful Selling Acknowledges Sexual Difference

Tue, 19 Feb 2013 01:32:45 EST

Women often control the home improvement purchasing decision. Salespeople ignore that fact at their peril.

Just a Regular Guy: Buildling a Brand That's True to You

Tue, 19 Feb 2013 01:35:05 EST

Identify your strengths as a company, or owner, and build your brand around that. It will feel sincere to customers, and that's important.