Editorial: The Wizard

E-mail Editor Jim Cory.

Minority Market

Packing Heat
A heat lamp in your window demo can help convince your prospects. But don't leave them fried.

Deck Check
NADRA takes action.

Secret Code
Code changes and the need to conform to them, helped position this Houston roofer as an upmarket contractor.

In Your Fascia
Not anticipating soffit and fascia problems can cost you.

Comes With the Job
An Illinois window and siding company puts sales recruits through their paces … as canvassers.

Master Motivator
Did you hire a sales manager to run leads, or to coach your salespeople?

Stay Busy, Make Money
Companies benefit from the skills and experience of retirees who continue to work.

Second Time Around
It's tough to get salespeople back in the house to assess satisfaction and ask for referrals.

Downstream
Streaming video can make Internet surfers stop and pay attention to your company's Web site.

Hang 'Em
Door hangers are a highly effective way to build on a neighborhood's awareness of that great job you did.

Seen the Trailer?
This California window company is offering its installers equipment at a bargain price and making itself more visible in the process.

In the Public Eye
Professional public relations might be the thing you need to put oomph in your company's marketing.

Conduct Unbecoming
Think your company can't get hit with a sexual harassment suit?

Blind Spots
You're throwing valuable leads away if you disqualify prospects before you even get to the house.

Meeting of the Minds
Miscommunication between contractor and homeowner, sales rep and installer, can cause lots of headaches during and after the job. Here's a way to avoid it.

Seeing Is Believing
Digital photography can be a great installation and customer relations tool for your company.

Current Events
Do's and don'ts in the colorful world of show and event marketing.

Rich Rewards
Home improvement companies are steadily re-thinking the idea of paying sales reps on profitability.

Under New Owner(s)
Can employee ownership be the future of your company?

Windows
Make window replacement a valuable project for your customers.

Rail-Post Connections for Wooden Decks: Part 2
Where common connection details fail to meet code loads, prefab galvanized hold-down hardware passes the test.

Tools for Tracking Performance
Want to see improvement? Benchmark your reps by lead source.