Editorial: Make Your Market

On the Record: What's in Store?

E-mail Editor Jim Cory.

Warp Speed
Siding contractors offer some tips to prevent warping and waving of panels.

Composite Segment Set To Grow
Still only a fraction of the window market, composites are poised for success.

Roofer Beware
Hurricane-torn Florida needs skilled roofers, but before jumping in your truck, there are some things you need to know.

Riding the Rails
Composite rail systems are slow to catch up to the quick growth of composite deck planks.

Fashion Statement
An Oregon company promotes professionalism by requiring employees, including salespeople, to sport its logo.

Measure Of a Man
Does money trump all when gauging a salesperson's value to your company?

The Expert Approach
Baltimore replacement contractor Bert Lebhar suggests taking clients along when you measure.

Just Ask
Teach salespeople how to seek referrals throughout the selling process.

Special Ops
A Cincinnati window company's intensive training course gives its canvassers an edge.

The Lead Challenge
Better leads and lower costs should be the goals of your long-term marketing plan.

Sharper Image
Overhauling your marketing presentation can increase profitability and qualified sales leads.

I'm Listening
Indiana contractor George Faerber invites customers with a gripe to call him at home.

Go-To Guys
Need someone to coordinate sales, production, and the customer? Hire a project coordinator.

Total Quality
Wouldn't you like to take most of the stress out of the day-today operation of your business?

Don't Disqualify Yourself
Selling construction services is totally different from selling other products.

The Final Question
Screen out potential problem hires in the interviewing process.

So What Do You Think?
Customer surveys identify problems, boost morale, and can even be a powerful marketing tool.

Legal Eagle: Say Thanks the Right Way

Party On
Customer appreciation events can be a great way to nurture repeat and referral business.

Numbers Game
Some peer advice and a fresh business approach helped Marc Sylvain steer his company into the black — and keep it there.

Risky Business
For home improvement contractors, liability insurance costs have soared and coverage is harder to get.

Net Profit
More and more replacement companies are getting in line for online leads.

Sunny Days
Once seen as little more than glass-enclosed patios, sunrooms are now sold as prefab additions at a reasonable cost.

Roofing

Product Roundup

Tools

Wall Flashing Details

Three Strikes