Editorial: Green Wave

E-mail Editor Jim Cory

Doctor in the House
Are home improvement companies ready to become home performance companies?

Back To School
Home performance certifications.

At the Local Level
Local weatherization programs gear up to help homeowners finance energy-efficient upgrades.

On the Record: Art of Zen

Leaded or Unleaded
Window replacement contractors are still trying to figure out what it will cost, per opening, and per job, to do lead-safe work.

Riding the Rails
Reasons besides immediate need can motivate a re-rail job. A wide variety of materials makes for many design opportunities.

Green House
Green is a great sell in commercial roofing. But are homeowners ready for it?

Step Right In
Internet buzz, burgeoning demographic demand, and an array of new products has created a market for walk-in tubs that some home improvement contractors are catering to.

Dating Game
Is personality a consideration when you're assigning leads to salespeople? Should it be?

Close Call
Your time in the home is a unique opportunity. Use it wisely.

It's the System
There are good reasons for having a selling system — and sticking to it.

Exclusively Yours
Where's the value in selling an exclusive product?

Keep ‘Em Coming Back
Blogging allows you to talk to prospects and to keep your website fresh and at the top of organic search results.

Website Checkup
Digital marketing is changing faster than Paris fashion. Is your site out of date?

Radio Face
Radio: a waste of precious marketing dollars or a medium you can use to great advantage?

Get Focused
Small groups of past and future customers can tell you a lot about your company.

Breach of Contract
Performance bonds guarantee the job, whether your company is there to complete it or not. But few residential contractors offer them.

Climate Change
Many eager for work makes for changes at the installation level.

June 2010 Product Roundup

Cost It Out