Winter 2013 Table of Contents

Featured Articles
Star Power: Reputation-Building Online Star Power: Reputation-Building Online

A few negative reviews online can nullify all the marketing dollars you're spending. That's why you need an online review strategy. Read more

Weather Shield Aspire Windows and Patio Doors Weather Shield Aspire Windows and Patio Doors

Aspire products feature specially designed frames to minimize energy loss. Read more

Endura Z-Series Articulating Cap Sill Endura Z-Series Articulating Cap Sill

Seal out air and water intrusion reliably with this articulating cap sill. Read more

Versatex 8-inch Crown Molding and Water Table Molding Versatex 8-inch Crown Molding and Water Table Molding

Two new profiles are available in the Versatex exterior trim system. Read more

Starborn Industries Smart-Bit for Fiber Cement Board Starborn Industries Smart-Bit for Fiber Cement Board

Get a smooth finish on fiber cement with a specially designed countersink bit. Read more

The Good and the Ugly: Smart Companies Check Online Reviews Daily

More and more consumers are reading online reviews of local businesses. It's wise to know what they're seeing. Read more

Marketing Matrix: Many Variables Must Come Together for Successful Marketing Marketing Matrix: Many Variables Must Come Together for Successful Marketing

The success of your marketing effort is finally determined by how many profitable salese it results in. Read more

Much Obliged: Who Fixes Those Old Windows? Much Obliged: Who Fixes Those Old Windows?

Whether to service products by manufacturers no longer in business, or where warranty has expired, can be a tough call. Read more

Where It's At: Make It Now, Not Later, With Early Buying Cycle Buyers Where It's At: Make It Now, Not Later, With Early Buying Cycle Buyers

Prospects may see themselves as far from ready to buy. Time for you to turn on the light. Read more

15 Calls a Day: a Self-Generated Lead Program Made Simple 15 Calls a Day: a Self-Generated Lead Program Made Simple

One month a year, this Michigan home improvement company puts its sales reps on the phone to past customers. Read more

Ideal Install: The Case for Employee Installers Ideal Install: The Case for Employee Installers

Installing roofing, siding, or windows with your own crews can be a key competitive advantage, if you know how to manage them profitably. Read more

'No Problem': In Sales, the Bogus Promise Comes Back To Bite 'No Problem': In Sales, the Bogus Promise Comes Back To Bite

When it comes to doing whatever it takes to make the sale, hold your salespeople accountable for what they promise customers. Read more

Sales: Old and New Habits Sales: Old and New Habits

Cultivate these six good sales habits from Mike Damora to sell more effectively and successfully. Read more

Happy Wife, Happy Life: Successful Selling Acknowledges Gender Difference Happy Wife, Happy Life: Successful Selling Acknowledges Gender Difference

Women often control the home improvement purchasing decision. Salespeople ignore that fact at their peril. Read more

Just a Regular Guy: Buildling a Brand That's True to You Just a Regular Guy: Buildling a Brand That's True to You

Identify your strengths as a company, or owner, and build your brand around that. It will feel sincere to customers, and that's important. Read more

Inexact Science: Multiple Marketing Channels Can Make Lead Tracking Murky Inexact Science: Multiple Marketing Channels Can Make Lead Tracking Murky

Asking how prospects heard about your company is more important than ever, and more difficult. Read more

By the Book: Being a Certified Installer Can Help You Sell Vinyl Siding Jobs

Having industrywide installation standards and certified installers for vinyl siding inspires consumer confidence, which ultimately helps you sell jobs and cuts out callbacks. Read more

Freedonia Study Shows Deck Industry Set to Recover

Renewed demand for wood, composites, and plastic decking will, by 2016, restore the market to its 2006 levels. Read more

Best Buy: Selling Residential Roofing

What makes the best companies the best in residential roofing, and how they sell their services. Read more

Changes in Product, Practice, Boost Business for Roofers Changes in Product, Practice, Boost Business for Roofers

Homeowner buying a roof want foolproof installation and impact resistance. Roofers name the one product or practice that has really lifted their game. Read more

Case for Content: A Diet of New Content Is Key to a Healthy Digital Marketing Approach Case for Content: A Diet of New Content Is Key to a Healthy Digital Marketing Approach

Refreshing your website with all the things your company does and is doing will take you places, such as the first page of organic search. Read more

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