November 2012 Table of Contents

Featured Articles
National Nail Stinger CH 38 Cap Hammer National Nail Stinger CH 38 Cap Hammer

Drive a cap and staple simultaneously with this housewrap and underlayment installation tool. Read more

CertainTeed Volu-Matic MS Insulation Blowing Machine CertainTeed Volu-Matic MS Insulation Blowing Machine

Small and large contractor companies can add business with the Volu-Matic MS, designed for small and medium-size insulation jobs. Read more

Protecto Wrap Form Flash 1 Flashing Tape Protecto Wrap Form Flash 1 Flashing Tape

Seal out pests and moisture while sealing in energy savings with this useful flashing tape. Read more

ProVia Aeris Wx1000 Series Windows ProVia Aeris Wx1000 Series Windows

Have the beauty and warmth of solid wood inside and the durability of vinyl outside with Aeris Wx1000 windows. Read more

Ways to Pay: Your Company's Pay Plan Must Move Sales

Structure your sales compensation system to motivate salespeople to bring in profitable jobs. Read more

The Leads Are No Good: What's at Fault? The Quality of the Lead, or the Expertise of the Sales Rep? The Leads Are No Good: What's at Fault? The Quality of the Lead, or the Expertise of the Sales Rep?

Complaints about lead quality often mask a non-assertive approach to selling. Read more

Wrong-Headed: Avoid These Marketing Mistakes

It's easy for even the most experienced marketers to fail to follow best practices. A reminder of what NOT to do. Read more

On the Lookout: New Lead Sources Produce New Business On the Lookout: New Lead Sources Produce New Business

Tried and true ways to generate leads can go stale, which is why it's crucial to constantly develop new ones. Read more

Roof for a Lifetime: Beyond Longevity, Metal Roofing Offers Other Benefits Too

Contractors cite longevity as just one of many reasons why metal roofing appeals to homeowners -- particularly older owners. Read more

Fiberglass Siding Appeals to the Discerning Homeowner Fiberglass Siding Appeals to the Discerning Homeowner

Fiberglass siding is positioned as a high-quality material with a classy look. Read more

High Finance: Why Hiring a CFO Makes Sense

Companies planning for high-volume growth could benefit from the financial systems created and managed by a CFO. Read more

2012 Replacement Contractor of the Year: Hullco Exteriors 2012 Replacement Contractor of the Year: Hullco Exteriors

Window and siding company Hullco Exteriors set out to make itself the household word of home improvement in Chattanooga, and succeeded. Read more

Silence That Fire Alarm: Don't Just Put Out Fires; Make Time to Make Your Business Grow Silence That Fire Alarm: Don't Just Put Out Fires; Make Time to Make Your Business Grow

Owners consumed in the fires of dealing with day-to-day emergencies rarely take time to plan where the business is going. This is a mistake. Read more

Going Up: Studies See Window Sales Set to Grow

Market studies project that after some slow years, the residential window industry is strongly trending upward. Read more

Plug & Play: Lighting Extends Deck Use After Dark Plug & Play: Lighting Extends Deck Use After Dark

A lighting system provides many benefits to homeowners, including safety, security, and more time to enjoy their deck. Read more

Competition Killer: What Makes Your Company Valuable and Different?  Competition Killer: What Makes Your Company Valuable and Different?

A interview with author Jaynie Smith, an expert of business competition, about how companies can locate what makes them meaningful to customers and to prospects. Read more

How Much Are Your Windows? It's Not All About the Price

Homeowners always want to know what the price is. But if they buy from you, it's not going to be because of price. It's going to be because you've made them feel that whatever they pay, it's worth it. Read more

Measuring Up: Lead Return Now Key Metric Measuring Up: Lead Return Now Key Metric

For many company owners, a key metric for measuring sales productivity is net sales per leads issued. Here's why. Read more

Find out who made this year's The Replacement 100!
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