February 2012 Table of Contents

Featured Articles
Additions to Shingle Line Additions to Shingle Line

Available in seven colors, Timberline American Harvest shingles are the newest in the maker's Lifetime Shingles collection. Read more

Masonite Avant-Guard entry doors Masonite Avant-Guard entry doors

Replicating the look of hardwood without the maintenance and cost, Avant- Guard entry doors now come in a cherry finish. Read more

Simpson Strong-Tie SDWS screw Simpson Strong-Tie SDWS screw

The Strong Drive SDWS screw is designed for structural wood-to-wood applications, including securing deck ledgers. Read more

Azek Vast pavers Azek Vast pavers

Expand your hardscape options with Azek Vast pavers, now available through Azek's distribution channel. Read more

Ready To Do Business Ready To Do Business

What it takes from homeowners to make all parties to a home improvement project satisfied and the project successful. Read morecbtardcfwwbueawrytyd

Turn Up Your Walk-In Traffic Turn Up Your Walk-In Traffic

Is your showroom collecting dust? Here's how to turn it into a lead generator. Read more

In the Loop In the Loop

How to go from being a sales-and-marketing company to being a customer-focused company. Read more

Be Frank On Financing Be Frank On Financing

Be honest with homeowners about what it takes to buy that job on credit, and have a back-up plan if their credit application is denied. Read more

Why Employees Work Harder Why Employees Work Harder

It's usually not the paycheck that gets those people on your payroll to give their all. Read more

Web Builds Big Share In Small Markets Web Builds Big Share In Small Markets

In rural markets a solid Web presence can give a company the kind of clout its size might not otherwise warrant. Read more

Take A Prospect To Dinner Take A Prospect To Dinner

A marketing tactic of the financial services industry may pay off well in generating home improvement leads. Read more

Your Retail Space Is An Invitation To Buy Your Retail Space Is An Invitation To Buy

When it comes to in-home selling, some prospects would rather look, and be sold, in the neutral environment of a showroom. Read more

Cold On Cold Calling Cold On Cold Calling

Salespeople often resist or ignore programs to generate their own leads, whatever the reward. Read more

Let Me Call My Manager Let Me Call My Manager

If your salesperson can't answer a homeowner's question, he shouldn't be afraid to pick up the phone. Read more

Practice Canceled Contract Control Practice Canceled Contract Control

A well-defined cancel/save procedure can recover 25% to 30% of rescinded contracts. Read more

Sunday's Sales Power Sunday's Sales Power

Is Sunday a day of rest or a great opportunity to catch people at home? Read more

Pergolas Make That Outdoor Living Project A Standout Pergolas Make That Outdoor Living Project A Standout

An affordable upgrade that will 'pop' in backyards or on top of decks or patios. Read more

Solar Film Extends Window Life and Performance Solar Film Extends Window Life and Performance

A product aimed at customers satisfied with their windows but not with their glass proves increasingly popular, even with some window replacement companies. Read more

Mix It Up!

The marketing mix that generates leads for St. Clair Corp. once consumed 22% to 25% of the company's annual revenue. But the seven-branch contractor, headquartered in St. Louis, pared those expenditures down to 15% by instituting a lead-tracking system that gives the company clearer insight into the productivity of its various marketing platforms, including television, radio, newspapers, and billboards. Read more

Roof Inspection Time Roof Inspection Time

An annual roof inspection can generate either leads or revenue, provided your company's set up to do it. Read more

Best Service Is Fast, Friendly

In today's economy, speed and warmth are key to the kind of customer service that makes for repeat and referral business. Read more

Is The Home Improvement Market Recovering? Is The Home Improvement Market Recovering?

Economists offer differing assessments of whether or not the the home renovation market is improving, and how quickly. Read more

Find out who made this year's The Replacement 100!
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