November 2011 Table of Contents

Featured Articles
Starborn Industries Cap-Tor screws Starborn Industries Cap-Tor screws

Designed specifically for capstock and co-extruded decking, Cap-Tor screws' design modifications address problems often encountered in non-wood decking. Read more

Jeld-Wen wood double-hung windows Jeld-Wen wood double-hung windows

The manufacturer's custom wood double-hung windows now come with a variety of enhancements. Read more

Henry Blueskin Roof Low Temp Roofing Underlayment Henry Blueskin Roof Low Temp Roofing Underlayment

As the chill of winter sets in, roofing contractors can reach for a new layer of protection on the job. Read more

Boral Versetta Stone panelized stone veneer Boral Versetta Stone panelized stone veneer

Versetta Stone panelized stone veneer is a non-structural, cement-based panel that offers the look of traditional masonry with a modern installation method. Read more

Mix It Up Mix It Up

Operating a sell-furnish-install (SFI) program in Charlotte-area stores puts The Carolina Building Group in daily touch with the mood of the market. Read more

Proprietary Information And How To Control Its Use

Do competitors, or former employees, have the right to just help themselves to your company's pricing, marketing, and procedures? Read more

Roofing Customers Thrive On Contractor Attention Roofing Customers Thrive On Contractor Attention

Setting and meeting goals, a clean work space, accurate pricing and communication throughout the job seem elemental. But they're rare enough to make your company a standout if you practice them. Read more

Power of Suggestion Power of Suggestion

Change orders and additional work can add volume and raise the level of customer satisfaction -- but you have to ask. Read more

When Canvassing Fails When Canvassing Fails

Some essentials must be in place before your company can field a successful canvassing operation. Read more

Manage The Details Manage The Details

Our Replacement Contractor of the Year is a company that enjoys taking chances while leaving little to chance. Read more

Credit Cards Make Small Jobs A Cinch Credit Cards Make Small Jobs A Cinch

Credit cards are perfect for that job that costs more than the homeowner has in his bank account but is too small to make financing worthwhile. Read more

Handle Complaints With Care Handle Complaints With Care

How your company manages complaints tells consumers a lot about whether or not they'll want to do business with you. Read more

Co-Marketing Creates New Business Co-Marketing Creates New Business

Everyone benefits when you align yourself with some non-competing businesses to make their customers yours, and your customers theirs. Read more

What Are Your Company's Trade Secrets What Are Your Company's Trade Secrets

Know who has access to your pricing formula, financial plan, marketing scripts and other information and make sure you define what you consider as trade secrets. Read more

Pay Per Click Clicks With Some Customers Pay Per Click Clicks With Some Customers

Pay Per Click prospects want it now. So how you manage the responses to Pay Per Click campaigns determines how many convert to appointments. Read more

How to Make Viral Video, or Video Viral How to Make Viral Video, or Video Viral

How to create an attention-catching piece of video and get people to spread the word about it online. Read more

Set Sales Appointments That Stick Set Sales Appointments That Stick

Inbound callers are clearly interested in your company and its product. Whether or not those contacts convert to appointments depends on procedures you have in place. Read more

First Call Closers Now Prize Flexibility First Call Closers Now Prize Flexibility

Companies once completely committed to a contract on the first call are re-thinking their approach. Read more

How To Blow A Lead How To Blow A Lead

Organize your efforts, take responsibility for the call and ask for the sale. Chances are that if you do all those you may walk away with a contract. Read more

The Right To Cancel A Contract Is Not An Invitation To Do So The Right To Cancel A Contract Is Not An Invitation To Do So

The best way to make sure customers don't cancel the contract is to uncover all their doubts or hesitations and address them before leaving the house. Read more

In Home Improvement Sales, Experience Works Both Ways In Home Improvement Sales, Experience Works Both Ways

Those with experience selling home renovation products are sometimes suspected of bringing with them the baggage of bad habits. Read more

Charge For Deck Design? Charge For Deck Design?

Some deck contractors ask prospects for a design retainer. That's a way to get homeowners to commit to the project and to get paid for the time it took to design the deck. Read more

Online Window Sales Are Here

Homeowners can find out everything online they need to know about your window product. Now some of them want to buy online as well. Read more

Storm Work Builds Roofers Sales Storm Work Builds Roofers Sales

Weather events can push a lot of business your way, but it's not necessarily going to be profitable unless your company's prepared to handle it. Read more

Complete Scope of Work Sells Siding Projects Complete Scope of Work Sells Siding Projects

Homeowners who know exactly what will happen, when, and with what materials, gain confidence in your company's ability to do the job. Even at a higher price. Read more

In The Internet Age, What You Can Say About Price In The Internet Age, What You Can Say About Price

Homeowners today are in a better position to insist on a price for windows, siding or roofing. Read more

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