September 2010 Table of Contents

Featured Articles
Windows, Doors, Roofing, Adhesives

Benjamin Obdyke, Boral Brick, Extreme Adhesives, Jeld-Wen, Ply Gem, Versatex and more... Read more

When Past Customers Weigh In, That Sales Call Becomes A Referral When Past Customers Weigh In, That Sales Call Becomes A Referral

How to turn past customers into valuable allies on every sales call. Read more

The 2010 Replacement 100 The 2010 Replacement 100

REPLACEMENT CONTRACTOR's list of the 100 largest companies in the home improvement industry, including roofing, siding, and window firms as well as those that do short-cycle jobs inside the house, such as kitchen-cabinet refacing, bath liners, and basement waterproofing, as well as decks. Read more

Micro Marketing Makes Nieghborhoods Your Home Turf Micro Marketing Makes Nieghborhoods Your Home Turf

Home improvement companies see success with micro-marketing, which focuses on a specific area or demographic. Read more

Media Advertising May Now Be A Bargain

The media advertising you dropped in the downturn could ramp up your recovery this year. Read more

Use Online Video To Promote Your Company Use Online Video To Promote Your Company

Video, posted on sites like YouTube, could be your best online marketing tool. Read more

How To Sell Single Homeowners How To Sell Single Homeowners

How can you blow it when selling to singles? Count the ways. Read more

Address Those Hidden Sales Objections

What prospects say may not be what they mean ? or what they need. Read more

When It Takes Multiple Calls To Close The Sale When It Takes Multiple Calls To Close The Sale

Companies are reluctant to abandon the one-call close for the simple reason that their selling costs will go up. Read more

Smart Phones Make Managing Clients and Subcontractors Easier Smart Phones Make Managing Clients and Subcontractors Easier

Sales of smartphones are predicted to triple by 2012. Some company owners already use them as a management tool. Read more

People Power People Power

Customer service levels translate directly to referrals. And your front-line staff are the ones who deliver the goods. Read more

Market Analysts See Long-Term Uptick in Siding Sales

A new report projects "above-average gains" for the siding market. Read more

Tell Tale Signs Of Roof Wear Are in The House As Well As On The Roof Tell Tale Signs Of Roof Wear Are in The House As Well As On The Roof

Signs of a seriously compromised roof are unmistakable to the experienced eye. Do you take it further? Read more

Tropical Woods For Decks At A Premium Tropical Woods For Decks At A Premium

Preference for ipe as a building material is strong. But will it always be available? Read more

A Handful of Window Companies Find Ways to Recycle Old Windows A Handful of Window Companies Find Ways to Recycle Old Windows

Most old windows end up in landfills. Many home improvement company owners feel they have no alternative for disposal. Read more

Power CEO Outlines Growth Plans

Jeff Kaliner is founding partner of Power Windows & Siding, in Brookhaven, Pa., which this year became one of the five largest companies in the home improvement industry. Read more

RRP Compliance About Professionalism

Tired of hearing about safe lead renovation? It does seem like this has been going on for a long time. Read more

Find out who made this year's The Replacement 100!
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