November 2010 Table of Contents

Featured Articles
Safety Sells In Residential Roofing Safety Sells In Residential Roofing

Enforcing safe working conditions can be difficult in residential roofing, which attracts less regulatory oversight. Read more

Great Managers Hire Great Managers

Our Replacement Contractor of the year is a company that does many things well. Read more

Partial Window Jobs Often Earn Additional Business

Some window companies are willing to take on small jobs for the prospect of something bigger in the future. Read more

Sunroom Market Makes Niche Opportunity For Some Sunroom Market Makes Niche Opportunity For Some

Some see opportunity in a market that many home improvement companies have fled: sunrooms. Read more

Want to Sell More? Learn to Listen and Empathize

The challenge is to start training our sales teams to ask better questions and to become consultants. Read more

Great Managers Hire Great Managers

Our Replacement Contractor of the year is a company that does many things well. Read more

Online Chat Connects You to the Buy Now Buyer Online Chat Connects You to the Buy Now Buyer

Adding online chat to your website gives visitors another reason to stay, and it may generate leads. Read more

Online Ads Get Eyeballs

Reach a TV-size audience on the Internet for a fraction of the cost. Read more

Local Search First Stop For Online Customers Local Search First Stop For Online Customers

Does your company appear on the local search map? Studies show that's where customers often start, and stop, looking online. Read more

Hiring Picks Up At Home Improvement Companies Hiring Picks Up At Home Improvement Companies

Home improvement companies are looking for new employees, some for the first time in a while. Read more

Know Production Costs To Determine Job Profit

Ways to save yourself the agony of having little or no profit to show for a job. Read more

Monitor Lead Safe Renovation To Assure Compliance Monitor Lead Safe Renovation To Assure Compliance

Qualified field supervision is key to complying with lead regulations. Read more

Unlawful Marketing and Sales Practices

Thirty companies in the state of Washington received a letter from the assistant attorney general with the above heading in the last year. Seven of the companies and one manufacturer signed consent decrees. Some are left with severe damage to their reputation and staggering legal bills. Read more

Manage Inbound Leads To Ensure Conversion Manage Inbound Leads To Ensure Conversion

Manage that telephone request for a price in a way that leads to an appointment. Read more

How To Expand Your Average Job Size How To Expand Your Average Job Size

Selling additional work can build your volume and your bottom line. But it takes a system. Read more

Washington State Window Companies Whacked

There's a lot in this issue of Replacement Contractor about what's been going on in Washington state for the past year. To summarize, the attorney general there has filed civil suits against seven window replacement companies and a window manufacturer accusing them of engaging in deceptive marketing and sales practices. Read more

Window Companies Vulnerable on Sales/Marketing Tactics Window Companies Vulnerable on Sales/Marketing Tactics

An investigation into sales and marketing practices in Washington state finds window companies vulnerable. Read more

Find out who made this year's The Replacement 100!
Close X