June 2010 Table of Contents

Featured Articles
Home Performance = Serious Energy Saving Home Performance = Serious Energy Saving

Are home improvement companies ready to become home performance companies? Read more

Incentives Drive Home Performance Projects Incentives Drive Home Performance Projects

Local weatherization programs gear up to help homeowners finance energy-efficient upgrades. Read more

Masco Home Performance Division Plans Long Term Roll-Out

WellHome is a home performance division aimed at residential home improvement. The division was launched earlier this year by building products manufacturer Masco, which operates a similar division called Environments for Living. That division is targeted at new-home builders. Read more

Matching Prospect With Salesperson By Type Matching Prospect With Salesperson By Type

Is personality a consideration when you're assigning leads to salespeople? Should it be? Read more

Make Every Sales Call Minute Count Toward The Close

Your time in the home is a unique opportunity. Use it wisely. Read more

The Advantages of Using A Selling System Are Many The Advantages of Using A Selling System Are Many

There are good reasons for having a selling system -- and sticking to it. Read more

Exclusive Products Offer Higher Margin, Serious Prospects Exclusive Products Offer Higher Margin, Serious Prospects

Where's the value in selling an exclusive product? Read more

Implications of Lead Safe Renovation for Home Improvement Companies

The remodeler overseeing the job is responsible for the training, liability, and lead handling. Read more

Use New Railings To Enliven Old Decks Use New Railings To Enliven Old Decks

Reasons besides immediate need can motivate a re-rail job. A wide variety of materials makes for many design opportunities. Read more

Bonds Build Reassurance For Wary Homeowners Bonds Build Reassurance For Wary Homeowners

Performance bonds guarantee the job, whether your company is there to complete it or not. But few residential contractors offer them. Read more

Slow Economy Leaves No Shortage of Quality Installers Available Slow Economy Leaves No Shortage of Quality Installers Available

Many eager for work makes for changes at the installation level. Read more

Blogging Builds Audience And Content for Your Website cbtardcfwwbueawrytyd Blogging Builds Audience And Content for Your Website

Blogging allows you to talk to prospects and to keep your website fresh and at the top of organic search results. Read more

Website Checkup

Digital marketing is changing faster than Paris fashion. Is your site out of date? Read more

Use Radio To Reach New Customer Segments Use Radio To Reach New Customer Segments

Radio: a waste of precious marketing dollars or a medium you can use to great advantage? Read more

Home Star Bill Encourages Energy Improvements

By the time you read this, Congress may already have passed the Home Star Energy Retrofit Act of 2010, a bill that provides about $5.4 billion for rebates to homeowners for two different classes -- Gold Star and Silver Star -- of improvements. Read more

Walk-In Tubs Now A Big 'Want' Produt Walk-In Tubs Now A Big 'Want' Produt

Internet buzz, burgeoning demographic demand, and an array of new products has created a market for walk-in tubs that some home improvement contractors are catering to. Read more

Green Roofing Saves Homeowners Money Green Roofing Saves Homeowners Money

Green is a great sell in commercial roofing, but what about for residential roofing? Read more

Harried Window Customers Buy In Tranquility From Him

Zen Windows, in Columbus, Ohio, has forged a reputation by proclaiming it will do everything right that other window replacement companies do wrong. Read more

Find out who made this year's The Replacement 100!
Close X