February 2010 Table of Contents

Featured Articles
The More Marketing You Do, The Likelier You Are To Reach Prospects

Lean times leave home improvement contractors confused about how to market their companies. Read more

Understanding How Lead Safe Renovation Affects Your Business Understanding How Lead Safe Renovation Affects Your Business

New regulations governing the way you work inside and outside the house take effect on April 22. Is your company ready? Read more

How Reading Homeowner Trends Can Advance Your Company

Information and willingness to act make the crucial difference when managing through lean times. Read more

Successfully Diagnosing Problems Sells Home Improvement Jobs Successfully Diagnosing Problems Sells Home Improvement Jobs

Should a needs assessment be part of your sales process? Read more

Keep That Sales Call Focused On The Customer

The truly effective salesperson knows that it's all about the customer. Read more

Your Salesperson's Best Friends Can Be Your Next Best Salesperson

You need a new salesperson. Should you seek a referral or hire someone completely new to your salesforce? Read more

More Product Demonstrations Mean More Sales More Product Demonstrations Mean More Sales

How many of your leads become presentations? Nudging that number up, even a little, can produce a big bump in sales. Read more

Different Times Call For Different Advertising Strategies

Dropped out of the advertising game? Maybe you should play it differently. Read more

Landing Pages Lead Visitors To Your Site Landing Pages Lead Visitors To Your Site

Your Internet marketing campaign might be more effective if you send searchers to a landing page. Read more

Successful Event Marketing Engages Passersby Successful Event Marketing Engages Passersby

Home improvement companies use different strategies to get the attention of show and event attendees. Read more

Give Satisfied Customers An Easy Way to Refer You To Friends Give Satisfied Customers An Easy Way to Refer You To Friends

Accountability and procedures can help get your referral rate up. Read more

For Businesses: Pros and Cons of Owning The Buidling For Businesses: Pros and Cons of Owning The Buidling

Owning your own building offers benefits. But don't finance a building purchase out of working capital. Read more

Service Calls Boost Business

Service calls can be a profit center, a lead source, and an image builder. Read more

Speed And Flexability Help You Manage Cancelled Sales Speed And Flexability Help You Manage Cancelled Sales

Strong companies have a system to prevent cancellations and a system to manage them when they happen. Read more

Deck Sales Set To Rise, Market Report Says

A market research report projects a 10% sales increase for the residential deck and rail market. Some deck builders are already seeing the uptick. Read more

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