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Data Power
Information and willingness to act make the crucial difference when managing through lean times.
REPLACEMENT CONTRACTOR Magazine
(February 05, 2010)
One and Only
Build referrals by making every customer feel like they
REPLACEMENT CONTRACTOR Magazine
(October 06, 2009)
No Magic Bullet
Strategic, consistent marketing helps a company stand out in tough times as a recognized brand.
REPLACEMENT CONTRACTOR Magazine
(June 25, 2009)
Staying Loyal
When owners of older homes have to replace original wood windows, their preference is often for... wood.
REPLACEMENT CONTRACTOR Magazine
(February 05, 2010)
Successful But Sloppy? No More.
Three common mistakes that could kill your business.
REPLACEMENT CONTRACTOR Magazine
(August 27, 2009)
One Other Thing
Getting referrals on the night you close is the sale after the sale. Here's how to do it.
REPLACEMENT CONTRACTOR Magazine
(February 01, 2009)
Details, Details
The little things add up to big things when it comes to fiber-cement siding details.
REPLACEMENT CONTRACTOR Magazine
(February 01, 2009)
Re-Deck
Old decks can be eyesores … and a potential new market for your deck business.
REPLACEMENT CONTRACTOR Magazine
(February 01, 2009)
Important Credentials
It takes time and money to train certified installers. Here's why window companies believe it's worth it.
REPLACEMENT CONTRACTOR Magazine
(February 01, 2009)
Repair or Replace?
The customer's roof has a leak. How do you find it, and what do you recommend doing about it?
REPLACEMENT CONTRACTOR Magazine
(February 01, 2009)
Myth Busters
Vinyl siding is far different from what it used to be, but do homeowners know it?
REPLACEMENT CONTRACTOR Magazine
(November 08, 2008)
Search-Friendly
How and where to invest in Web marketing and why it pays off.
REPLACEMENT CONTRACTOR Magazine
(November 01, 2008)
Glass is Green
Fiberglass windows are busting out of their niche-product status.
REPLACEMENT CONTRACTOR Magazine
(November 01, 2008)
Ray of Light
Sunroom companies are working harder and smarter for leads and sales.
REPLACEMENT CONTRACTOR Magazine
(November 01, 2008)
Looks Like What It's Not
Stone-coated steel in all its configurations is proving a potent upsell in some regions.
REPLACEMENT CONTRACTOR Magazine
(November 01, 2008)
Vinyl's Bad Rap
In all the bad-mouthing of vinyl siding, consumers may be tempted to overlook its virtues.
REPLACEMENT CONTRACTOR Magazine
(November 01, 2008)
On Deadline
The customer insists on telling you when the job has to be done. Obstacle to the sale? No. Great negotiating tool. Yes.
REPLACEMENT CONTRACTOR Magazine
(September 01, 2008)
All in the Details
Focusing on one product positions these siding companies as experts.
REPLACEMENT CONTRACTOR Magazine
(September 01, 2008)
Photovoltaic Solar Roof System: Interview With Robert Allen
REPLACEMENT CONTRACTOR Magazine
(July 22, 2008)
Roll the Dice
He used to sell wholesale windows to home improvement companies. After switching to retail sales, he found that it's another world in the living room.
REPLACEMENT CONTRACTOR Magazine
(July 01, 2008)
Bricks Without Straw
Challenge your marketing department to produce leads without spending money. The results will surprise you.
REPLACEMENT CONTRACTOR Magazine
(May 01, 2008)
Tools
REPLACEMENT CONTRACTOR Magazine
(May 01, 2008)
Products: Roundup
REPLACEMENT CONTRACTOR Magazine
(May 01, 2008)
Quick Fix
Taking time to set client expectations is vital if you anticipate problems on that siding job.
REPLACEMENT CONTRACTOR Magazine
(May 01, 2008)
Wall-To-Window (or Door)
Opening up a wall when adding a deck to a home is no small undertaking. Here are some things to consider.
REPLACEMENT CONTRACTOR Magazine
(May 01, 2008)
Missing Link
Counting on roofing referrals? Better find, or train, a bilingual project manager.
REPLACEMENT CONTRACTOR Magazine
(May 08, 2008)
Half Full
What specialty contractors can learn from full-service remodeling companies.
REPLACEMENT CONTRACTOR Magazine
(February 01, 2008)
Either/Or
When it comes to decking materials, do consumers have a preference? No, but many roofing contractors do.
REPLACEMENT CONTRACTOR Magazine
(February 01, 2008)
Downturn Turnaround
REPLACEMENT CONTRACTOR Magazine
(February 01, 2008)
Great Detail
Installation knowledge is a huge plus in selling.
REPLACEMENT CONTRACTOR Magazine
(January 01, 2008)
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