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Website Checkup
Digital marketing is changing faster than Paris fashion. Is your site out of date?
REPLACEMENT CONTRACTOR Magazine (June 01, 2010)

Radio Face
Radio: a waste of precious marketing dollars or a medium you can use to great advantage?
REPLACEMENT CONTRACTOR Magazine (June 01, 2010)

The Case for Advertising
Dropped out of the advertising game? Maybe you should play it differently.
REPLACEMENT CONTRACTOR Magazine (February 05, 2010)

Point of Entry
Your Internet marketing campaign might be more effective if you send searchers to a landing page.
REPLACEMENT CONTRACTOR Magazine (February 05, 2010)

Interrupt and Engage
Home improvement companies use different strategies to get the attention of show and event attendees.
REPLACEMENT CONTRACTOR Magazine (February 05, 2010)

Get in Your Customer's In-Box
REPLACEMENT CONTRACTOR Magazine (December 09, 2009)

When They're Hot, They're Hot
REPLACEMENT CONTRACTOR Magazine (December 08, 2009)

Show Me
Choose an image that shows your product
REPLACEMENT CONTRACTOR Magazine (November 08, 2009)

Who's That Knocking?
Canvassing leads are there for the taking. They're also the hardest leads to get.
REPLACEMENT CONTRACTOR Magazine (November 08, 2009)

Get Me on Page One
Is investing in a pay-per-click campaign worth the money? It all depends on your Internet marketing strategy.
REPLACEMENT CONTRACTOR Magazine (October 01, 2009)

Prove It to Me
Some media companies are willing to sell ads on a pay-per-performance basis.
REPLACEMENT CONTRACTOR Magazine (October 06, 2009)

My Card
Who gets business cards? Everyone does at this Pittsburgh company.
REPLACEMENT CONTRACTOR Magazine (February 01, 2009)

Made in Heaven
Many home improvement companies use “shared mail” to spread the word; others prefer to go solo.
REPLACEMENT CONTRACTOR Magazine (February 01, 2009)

Lead Traffic
Can pay per click be your super lead source for lean times?
REPLACEMENT CONTRACTOR Magazine (February 01, 2009)

Show Your Stuff
Adding a new product or service will boost your cash flow in lean times.
REPLACEMENT CONTRACTOR Magazine (February 01, 2009)

In the Public Eye
Lean times leave home improvement contractors confused about how to market their companies.
REPLACEMENT CONTRACTOR Magazine (February 05, 2010)

Take Me off Your List
Do Not Mail laws would set up a registry of consumers seeking to be shielded from commercial mail.
REPLACEMENT CONTRACTOR Magazine (August 27, 2009)

Virtual Black Eye
Caren Browning is vice president of The Morris + King Company, a marketing and public relations firm in New York City that includes home improvement companies among its clients.
REPLACEMENT CONTRACTOR Magazine (November 08, 2008)

‘A’ List
For many companies, positive ratings and customer reports on Angie's List are the ultimate referral.
REPLACEMENT CONTRACTOR Magazine (November 01, 2008)

Optimum Results
Search engine optimization sends Internet users in your direction and should be a critical part of your Web marketing strategy.
REPLACEMENT CONTRACTOR Magazine (November 01, 2008)

See Me, Feel Me
A flood of meaningless facts can extinguish the bright glow of interest in your company and product.
REPLACEMENT CONTRACTOR Magazine (November 01, 2008)

Short and Sweet
Brief and frequent interactions with past customers are more effective in getting their repeat or referral business.
REPLACEMENT CONTRACTOR Magazine (November 01, 2008)

Mix It Up
As lead costs mount, home improvement companies move to broaden their lead mix and expand direct marketing efforts.
REPLACEMENT CONTRACTOR Magazine (September 01, 2008)

Green Gold
Home improvement companies are all about saving energy. But few, so far, have gone green.
REPLACEMENT CONTRACTOR Magazine (September 01, 2008)

New Directions
Slow times compel home improvement companies to experiment with new lead sources.
REPLACEMENT CONTRACTOR Magazine (September 01, 2008)

Simple Sells
There are two big mistakes you can make when designing ads. Here's how to avoid them.
REPLACEMENT CONTRACTOR Magazine (September 01, 2008)

Get Set
If you're not setting canvassing and show leads on the spot, it might be time to consider it.
REPLACEMENT CONTRACTOR Magazine (September 01, 2008)

Show Stopper
Drawing attention to yourself in a sea of booths at a home show is the first battle in the sales wars.
REPLACEMENT CONTRACTOR Magazine (July 01, 2008)

Action! Action!
What's on your Web site that will prompt customers to call?
REPLACEMENT CONTRACTOR Magazine (July 01, 2008)

Those Nosey Neighbors
They want to know what's going on over there. OK, so hook 'em with your yard sign/take-one box.
REPLACEMENT CONTRACTOR Magazine (July 01, 2008)