With the drastic reduction in solar energy cost (99% drop over 25 years), and the ever-increasing cost of electricity, rooftop solar is making financial sense to a growing segment of the residential market. This article will first help you steer a prospective client to a solar option ... if it makes sense. But it might also plant the seeds for growth, which is what happened with Global Efficient Energy, a company that specializes in the sales and installation of rooftop solar and has grown from $5 million in revenue to $40 million in just three years. Read more.