The companies on the Replacement 100 are bigger than their full-service counterparts and are more aggressive in marketing and selling. They spend three or four times as much revenue on marketing as the average business — even the average remodeling business.
A list of the nation's largest companies and what some of them are doing to reinvent their approach to product, the customer and marketing.
Marketing costs are up, up, up, and more companies are turning to the Web and looking for new products.
Leads today cost more. No surprise there. This year, some 55% of the Replacement 100 report increased lead costs, with just 9% of respondents saying lead costs fell.