Selling

Can You Price Yourself Out of the Market?

Home improvement contractors live in fear of having to raise prices. But marketing and selling all the extras you offer relative to competitors might just make a price hike, even a big one, fully believable to your customers. Read more

Tags: Sales
The Secret to Reselling Past Clients

Communication is key to generating more business with previous customers. Here's how to alert those who've done business with you before to all the other products and services you have to offer. Read more

When Clients Ask, ‘What’s Your Markup?’ Say This

Answer that question with questions of your own. Then show you're the expert. Read more

Tags: Sales
Hail of a Season

Summer hail creates a deluge of roofing work, but also accusations against roofers. Don't let your company get caught in the crossfire. Read more

Edge Out Lazy Competitors by Following Up

Follow-up is key to winning the business—and respect—of today’s home improvement buyer Read more

3 Steps to Turning an Angry Customer into a Raging Fan

You don't need to be a Zen master to turn a complaint into a win for your company. Here's what you should keep in mind for yourself and teach your employees about handling dissatisfied customers. Read more

When It Comes to Asking Clients for a Deposit--Some Advice

Once they've written a check, customers don't change their minds. But you need to get that check. So be clear about how much you need for a deposit and why. That will eliminate most pushback. Read more

Digging a Hole with Discounts

It's tempting to offer a discount in order to close a sale. But you may just have given away the bank, and will have to win much more work to make up for the loss. Read more

Expanding Your Cash Flow as You Grow Your Business

Getting too big, too fast can be devastating for your business. While there's nothing wrong with growth as a goal, you have to be sure that everything grows in unison, especially your finances. Here are six tips to smooth your growth path. Read more

Avoiding credit card security risks Avoiding credit card security risks

Most replacement contractors accept credit cards, but do they all know the risks involved? Read more

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