Marketing

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Two ‘No Brainer’ Lead Gen Tools Contractors Aren’t Using

What they are, why they work — and how best to leverage them. Read more

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How to Get the Most Out of Your Just-Finished Work

Follow this advice to create a validating presentation that will land you future jobs Read more

Tags: Marketing, Sales
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Can Contractors Still Use Radio Ads to Generate Leads in the New Digital World?

Surveys and experts say the old-school approach still works—but with a twist Read more

Up, Up and Away!
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Up, Up and Away!

REMODELING's latest issue packs a powerful sales and marketing punch Read more

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The Better Business Bureau—Still a Standard-Setter?

How the established service is faring in a world where online review sites reign supreme Read more

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No Logo Means Smallest Businesses Miss the Mark No Logo Means Smallest Businesses Miss the Mark

While 15% of very small companies have no logo, four firms share re-branding tips Read more

Tags: Marketing
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Features vs. Benefits in Construction Marketing

Marketing consultant Darren Slaughter discusses how to not only promote your company’s features, but to tie those features back to the benefits that the customer receives by doing business with you.  Read more

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6 Steps for Responding to Negative Online Comments

Small businesses can't hide from negative online reviews. What can be controlled, however, is how you and your business respond to such comments. Use these steps to guide you in responding to complaints and negative comments. Read more

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The Professional's Guide to Networking

Every business owner networks, but do you do so strategically? These tips will help you make the most of the time and energy you put into networking. Read more

Tags: Marketing, Books
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10 Marketing Tricks From The Pros

These tips from professional marketers will give you an immediate boost in the return on investment of your marketing efforts. Read more

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