Marketing

What to Consider When Creating a Marketing Budget for 2017
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What to Consider When Creating a Marketing Budget for 2017

These three elements are crucial to devising a great marketing strategy. More

Tags: Marketing
The Importance of Relationship Marketing
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The Importance of Relationship Marketing

Relationship marketing can be even more beneficial than traditional marketing. More

Pre-Marketing Checklist
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Pre-Marketing Checklist

Whether you're an old pro or just getting started, check off this list before you... More

Tags: Marketing
5 Ways to Turn Your CRM Data into Dollars
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5 Ways to Turn Your CRM Data into Dollars

If you're just gathering customer information, you're missing out. More

HomeAdvisor, Porch Announce New Offerings
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HomeAdvisor, Porch Announce New Offerings

Contractors can look for new scheduling and vetting services as the two online... More

Tags: Technology
Two ‘No Brainer’ Lead Gen Tools Contractors Aren’t Using
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Two ‘No Brainer’ Lead Gen Tools Contractors Aren’t Using

What they are, why they work — and how best to leverage them. More

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Can Contractors Still Use Radio Ads to Generate Leads in the New Digital World?

Surveys and experts say the old-school approach still works—but with a twist More

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The Better Business Bureau—Still a Standard-Setter?

How the established service is faring in a world where online review sites reign supreme More

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No Logo Means Smallest Businesses Miss the Mark No Logo Means Smallest Businesses Miss the Mark

While 15% of very small companies have no logo, four firms share re-branding tips More

Tags: Marketing
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Features vs. Benefits in Construction Marketing

Marketing consultant Darren Slaughter discusses how to not only promote your company’s features, but to tie those features back to the benefits that the customer receives by doing business with you.  More

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