Marketing

Why the Better Business Bureau Is Still a Standard-Setter

In a world where online review sites reign supreme, the established service works with members to help resolve complaints Read more

Why Your Company Blog Shouldn't Be About Your CompanyWhy Your Company Blog Shouldn't Be About Your Company

If you want your blog to generate leads and boost SEO, make it a resource for... Read more

8 Canvassing Tips for Contractors 8 Canvassing Tips for Contractors

Want to canvass but don't know where to begin? Here's how to start: with a script... Read more

No Logo Means Smallest Businesses Miss the Mark No Logo Means Smallest Businesses Miss the Mark

While 15% of very small companies have no logo, four firms share re-branding tips Read more

Tags: Marketing
Online Marketing—a Matrix for Contractors

If you're asking "What marketing works for contractors?" Here are some answers. Read more

Features vs. Benefits in Construction Marketing

Marketing consultant Darren Slaughter discusses how to not only promote your company’s features, but to tie those features back to the benefits that the customer receives by doing business with you.  Read more

6 Steps for Responding to Negative Online Comments

Small businesses can't hide from negative online reviews. What can be controlled, however, is how you and your business respond to such comments. Use these steps to guide you in responding to complaints and negative comments. Read more

The Professional's Guide to Networking

Every business owner networks, but do you do so strategically? These tips will help you make the most of the time and energy you put into networking. Read more

10 Marketing Tricks From The Pros

These tips from professional marketers will give you an immediate boost in the return on investment of your marketing efforts. Read more

Why Our Brains Crave Storytelling in Marketing

Data can tell you who to target and where, but stories will make the sale. Prospective clients are more likely to remember stories, such as a unique project, over costs or prices. Here's why stories are the most effective marketing tools. Read more

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