Marketing

The Importance of Relationship Marketing
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The Importance of Relationship Marketing

Relationship marketing can be even more beneficial than traditional marketing. Read more

Pre-Marketing Checklist
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Pre-Marketing Checklist

Whether you're an old pro or just getting started, check off this list before you... Read more

Tags: Marketing
5 Ways to Turn Your CRM Data into Dollars
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5 Ways to Turn Your CRM Data into Dollars

If you're just gathering customer information, you're missing out. Read more

HomeAdvisor, Porch Announce New Offerings
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HomeAdvisor, Porch Announce New Offerings

Contractors can look for new scheduling and vetting services as the two online... Read more

Tags: Technology
Two ‘No Brainer’ Lead Gen Tools Contractors Aren’t Using
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Two ‘No Brainer’ Lead Gen Tools Contractors Aren’t Using

What they are, why they work — and how best to leverage them. Read more

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Can Contractors Still Use Radio Ads to Generate Leads in the New Digital World?

Surveys and experts say the old-school approach still works—but with a twist Read more

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The Better Business Bureau—Still a Standard-Setter?

How the established service is faring in a world where online review sites reign supreme Read more

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No Logo Means Smallest Businesses Miss the Mark No Logo Means Smallest Businesses Miss the Mark

While 15% of very small companies have no logo, four firms share re-branding tips Read more

Tags: Marketing
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Features vs. Benefits in Construction Marketing

Marketing consultant Darren Slaughter discusses how to not only promote your company’s features, but to tie those features back to the benefits that the customer receives by doing business with you.  Read more

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6 Steps for Responding to Negative Online Comments

Small businesses can't hide from negative online reviews. What can be controlled, however, is how you and your business respond to such comments. Use these steps to guide you in responding to complaints and negative comments. Read more

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