Millennials continue to change whatever they touch, ahd home ownership and advertising is no different. There have been enough think pieces about when Millennials will buy homes, but once they're finally in, how do you advertise to them? YouGov recently released new findings about how Millennials perceive themselves and how that fits into advertising:
77% of 18-34 year olds who consider home improvement a hobby say they like seeing real people in commercials, compared to just 71% of others in the same age bracket. Furthermore, young DIYers have a greater appreciation for companies that stand behind a moral message.
How does this feed into advertising? In May, Lowe's launched a "House Love" commercial on youtube. Ad awareness increased shortly afterwards. As for how much the increase was? You'll have to click on the link below to view the full article over at YouGov.