Leads today are costly, and those costs continue to rise. That's why you should think before you disqualify leads on the phone.
Scotoma is an opthalmological condition that roughly translates to blind spots. Want a medical definition? "Portions of the retinal field that are non-functional."
What if I told you that you could improve production 30% without additional subs or employees? Ridiculous, right?
Some salespeople say that every home improvement transaction comes down to price. Do you believe that? Or is it simply a self-fulfilling prophecy of sales personnel who don't understand why the consumer buys?
With the high cost of leads and sales, I believe that the next frontier for reducing costs and increasing profits is the "future" buyer. There are three types: high sense of urgency to buy, low sense of urgency to buy, and no sense of urgency to buy.
