Some salespeople say that every home improvement transaction comes down to price. Do you believe that? Or is it simply a self-fulfilling prophecy of sales personnel who don't understand why the consumer buys?
With the high cost of leads and sales, I believe that the next frontier for reducing costs and increasing profits is the "future" buyer. There are three types: high sense of urgency to buy, low sense of urgency to buy, and no sense of urgency to buy.