Voices

John Stevens

John Stevens's Posts

Test the Waters Before Selecting Media Test the Waters Before Selecting Media

Media leads are the most expensive part of an ongoing home improvement marketing campaign. Here's what to look for in testing to see which medium will work best for your company. Read more

Posted on:
Guaranteed Delivery: Use PPI to Guarantee Return on Print Ads Guaranteed Delivery: Use PPI to Guarantee Return on Print Ads

Newspapers can become an affordable lead source with pay-per-inquiry advertising. Read more

Posted on:
Make Marketing Allies of Local Service Providers Make Marketing Allies of Local Service Providers

Sharing mailing costs with local non-competing service providers can give you a steady, high performing lead at below-average cost. Read more

Posted on:
Tablet Computers Revolutionize In Home Selling Tablet Computers Revolutionize In Home Selling

The tablet computer: indispensable for sales and marketing Read more

Posted on:
Click To Sell

As the millennium has brought forth many useful wonders, many contractors have resisted every new advance as "too complicated for our guys" or "too expensive for our company." But those who embraced the new technologies usually found that the hardware paid for itself in weeks and that they quickly got buy-in from their Luddite veteran salesmen as the tech-savvy rookies posted big numbers. Read more

Posted on:
Find out who made this year's The Replacement 100!
Close X